If you’re not sure where to begin, we’ve put up a list of the different kinds of corporate events you may arrange for different categories of stakeholders.
There are a variety of events that you can host in the corporate sector. These might include everything from conferences to team-building exercises. It all depends on the goal of your event, which will guide you in deciding what type of event to host.
There are a plethora of events that you can host in the corporate sector. These might include everything from conferences to team-building exercises. It all depends on the goal of your event, which will guide you in deciding what type of event to host.
Types of corporate events
Corporate events can range from company conferences and internal training seminars to team outings and client hospitality, as mentioned above. When arranging any form of corporate event, it’s best to think about the magnitude of the event.
Micro events: Micro events (also known as “simple events”) are small gatherings of up to 100 people that take the shape of meetings or more intimate training sessions.
Room reservations, presentation facilities, break-out refreshments, and registration may be the only planning needs for these micro-events. However, calling such “simple events” is deceptive, because preparing an away-day or hospitality for 50 senior managers can be just as difficult as preparing a conference for 500 people.
Small Events: Between 100 and 250 delegates are considered small events. Seminars, training days, and departmental conferences are all possibilities.
Planners may be responsible for the main stage schedule as well as multiple breakout sessions, as well as lunch, drinks, audio-visual equipment, online registration, and transportation.
Midsize events: The use of technology is more prevalent for midsize events. They could be company-wide conferences with up to 1,000 attendees or leadership summits with senior executives for major client customers.
Budgetary considerations should include a branded website, pre-event messaging, and an event mobile app.
Large-scale events: To manage features like hotel room bookings, delegate flights, budgets, and online registration, large-scale events frequently require enterprise technology systems.
Offsite activities, dinners, partner programs, an awards ceremony, or other complex itinerary preparation may be required for multi-day events.
The goal of the event
‘What is the goal of the event?’ When a business event is requested, this should be the first question you ask. You’ll be able to prepare more successfully and express your ideas in a language that your superiors will understand if you have a thorough understanding of the deliverables that key stakeholders are trying to attain.
The goals of the event should be SMART.
- Specific: What is the desired result, and by when must it be achieved?
- Measurable: Return on Investment (ROI) or Return on Objectives (ROO)… or both?
- Achievable: Make sure the event goal is something that can be accomplished; otherwise, senior executives will see it as a failure.
- Relevant: Throughout the planning process, the ultimate objective must remain something that links back to the company’s aims.
- Timebound: Plan for the event goal to be accomplished in two time periods. This may necessitate more training seminars or a follow-up event to examine the first’s outcomes.
Corporate event planning entails much more than just meeting planning. While conferences and meetings may consume the majority of your time, you may also be asked to plan corporate hospitality, client entertainment, conventions, exhibitions, and employee events, including incentive travel reward programs, team building, motivational events, receptions, parties, and charity fundraising days.