$52 Million Marketing campaign to Push COVID Vaccinations

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Feb. 25, 2021 — The Advert Council and COVID Collaborative launched a marketing campaign on Thursday to encourage Individuals to get a COVID-19 vaccine when one is offered for them, marking one of many largest public schooling efforts within the U.S.

Greater than 300 main manufacturers, media corporations, community-based teams, religion leaders and medical consultants are championing the marketing campaign. Adobe, Disney, Fb, Google, LinkedIn, Snapchat, Spotify, Twitter, Verizon, and YouTube have put their help behind it, in addition to the NAACP, NBCUniversal, Telemundo, UnidosUS, ViacomCBS, and the Black Data Community.

The marketing campaign emphasizes the message “It’s Up To You” to get vaccinated. Created in partnership with the CDC, the platforms at GetVaccineAnswers.org (and DeTiDepende.org in Spanish) present the most recent details about COVID-19 vaccines and reply frequent questions that folks could have. Content material is offered in seven languages: English, Spanish, Simplified Chinese language, Korean, Russian, Haitian Creole, and Vietnamese.

“We’re listening to America’s prime questions, understanding their considerations, and dealing to teach and empower folks throughout the nation — significantly communities of shade who’ve been disproportionately impacted by the pandemic — to allow them to make an knowledgeable alternative about vaccination for themselves and for his or her households,” Lisa Sherman, president and CEO of the Advert Council, mentioned in an announcement.

The Advert Council has launched a collection of nationwide coronavirus public service bulletins through the previous yr, together with the Mask Up America campaign, and messages about social distancing and combating loneliness through the pandemic.

The marketing campaign, which is funded by $52 million in non-public donations, is geared toward constructing vaccine confidence and clearing up questions on how secure COVID-19 vaccines are and the way properly they work. About 71% of Individuals say they’re keen to get a vaccine, in accordance to a Gallup poll executed on the finish of January, together with 9% who mentioned they already acquired no less than one dose of a vaccine.

On the similar time, about 40% of Individuals nonetheless haven’t made a agency resolution about vaccination, in line with an Advert Council/Ipsos Public Affairs ballot executed this month. The ballot additionally confirmed that solely 40% of individuals in Black and Hispanic communities mentioned they’ve sufficient data to decide about getting a vaccine, as in contrast with 60% of the general inhabitants. As well as, about 75% of people who find themselves hesitant about getting a vaccine mentioned they need extra data to handle their questions, even when they’re not but eligible to obtain a vaccine.

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